When it comes to long-lasting, sweat-proof makeup—We Got You, Girl!
Swiss Beauty Hold Me Grip Primer is crafted to keep your glam locked in place from AM to PM with its unique Feels Light, Holds Tight formula.
This grippy gel primer creates the perfect tacky base that grabs onto your makeup, ensuring it stays secure without slipping, sliding, or melting. Whether you're wearing a natural base or full glam, your look won’t budge—even through Indian heat, humidity, sweat, or long days outside.
Enriched with Niacinamide (for pore-minimising, brightness & oil control) and Centella Asiatica (for calming redness & strengthening the skin barrier), this primer doesn’t just extend your makeup—it improves your skin with every use. The hydrating, lightweight texture smooths seamlessly under any formula—powder, liquid, or cream.
From foundation and concealer to tint, blush, and highlight—this primer keeps everything perfectly together, beautifully blended, and locked in for hours. If your makeup needs a bestie that won’t let go… this is the one.

Feather-Light, Super Grippy: A lightweight gel primer that hugs your makeup tight—so your glam stays exactly where you want it.

Binds Your Base: Creates the perfect tacky layer for foundation, concealer, blush & contour to grip onto. No slip. No slide. No stress.

Long-Lasting & Sweat-Resistant: Formulated to withstand Indian summers—your makeup won’t melt, fade, or break apart.

Hydrating + Skin-Calming: Infused with Niacinamide & Centella Asiatica to hydrate, soothe redness, reduce excess oil, and keep skin feeling comfortable all day.

Pore-Smoothing: Minimises the look of pores for a flawless, blurred base that helps your makeup apply smoother and stay fresher.

Pat the primer evenly onto clean skin using your fingertips. 

Wait 30 seconds to let it activate and get grippy. 

Apply your makeup as usual for long-lasting, budge-proof wear. 

1. * Always do a patch test before full use to ensure skin compatibility

"Water, butylene glycol, glycerin, PEG-150 distearate, polysorbate 80, phenoxyethanol, PEG-240/HDI copolymer bis-decyl tetradeceth-20 ether, PEG-40 hydrogenated castor oil, caprylyl glycol, mentholum, fragrance, ethylhexylglycerin, disodium EDTA, niacinamide, rosa damascena flower water, hexyl cinnamal, sodium ascorbyl phosphate, centella asiatica extract, potassium laurate, tocopherol, pentylene glycol, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, red 40 (CI 16035).