The Indian beauty landscape has experienced some interesting changes in recent years. The mushrooming of brands, the presence of high-quality, performance-oriented products, and heightened customer awareness are a few change-making pillars of the beauty and makeup industry. The aspirational mindset of today’s consumer is reflected in an increasing demand for beauty products that walk the talk while looking premium and feeling premium.

Swiss Beauty Select is an initiative and a commitment to cater to the changing needs in the makeup world. Aspirational, performance-backed and elevated are the three keywords that mark Select’s inception as the one-stop shop for the confident, discerning, and ‘selective’ Indian consumer. By adhering to the ethos - ‘My Beauty I Select,’ we strive to create a beauty space where the ‘power of I’ is taken into account by producing solutions-driven and high-quality makeup with coveted results.

Our Mission

Swiss Beauty Select is on a mission to be the one-stop makeup solution for modern, dynamic, and fearless consumers. Swiss Beauty - our mother brand - is among the top 5 makeup brands of India and has etched itself as a platform where the desires and aspirations of people are fulfilled. It is a brand attuned to the pulse of the Indian beauty-makeup cohort and is also one step ahead of trends.

By taking a lot of inspiration and ground knowledge from our mother brand - Swiss Beauty - we are on a mission to be the true-blue changemakers - paving the way for a beauty world where conventions, rules, and expectations cease to exist. So, by extracting intel from Swiss Beauty, Select aims to elevate and take things a notch further.

Our Vision

Swiss Beauty Select envisions becoming the most loved makeup brand across India. With innovative formulations, luxe packaging, versatile shade range, and performance-packed quality, we strive to make high-end makeup intelligible and tailor it to the unique nitty-gritty of India.

The Five Pillars of Swiss Beauty Select

Select is Fearless

Swiss Beauty Select is unafraid to break away from traditions and erstwhile conventions to pave the way for a new makeup era. We believe in setting trends and not simply following them.

Select is Discerning

True to its name, Swiss Beauty Select has a discerning taste. The A to Z of our makeup products - formulations, packaging, ingredients, etc., - are handpicked by experts to cater to the refined and elevated taste of today’s makeup consumers.

Select is Diligent

Swiss Beauty Select takes the phrase - ‘work hard and play hard’ - very seriously. We relentlessly strive to bring you the best and the most coveted beauty products, while keeping things light-hearted and fun.

Select is Versatile

India has many mini Indias within itself. It is only justified that the beauty industry caters to these miniature Indias with products, formulations, and shades that speak to and for everyone. At Select, we take versatility and inclusivity with serious consideration.

Select is Curious

At Swiss Beauty Select, we do not shy away from experiments and defying the already-etched rules of beauty. Our makeup products have a tinge of curiosity within them, as we are always ready to jazz things up.

Indulge in the World of Elevated Beauty with Swiss Beauty Select

Take the next step in your makeup routine and elevate it to the premium level you deserve with Swiss Beauty Select. With beauty products in the eyes, lips, and face categories, and formulations extracted from the most coveted locations of the world, we are on our way to becoming the changemakers of the makeup world.