India’s fastest-growing beauty and cosmetics brand, SWISS BEAUTY aims to be every makeup lover’s BFF. With a deep understanding of Indian beauty needs, the brand integrates international cosmetic standards to create products that are innovative, long-wearing, and comfortable.

Celebrating the uniqueness and individuality of every Indian, our brand offers high-performance, game-changing products that cater to diverse Indian skin tones and styles. We believe makeup is for everyone and embrace the bold, expressive spirit of the Indian consumer—unstoppable, unique, and fiercely confident.

Founded in 2013 by Mr. Amit Goyal and Mr. Mohit Goyal, the brand quickly rose to become a household name in Indian beauty. Rooted in innovation and guided by global quality benchmarks, we are committed to creating products that are affordable, inclusive, and made for Indian consumers.

In the coming years, the brand aims to further strengthen its leadership in the color cosmetics space while expanding into premium and professional segments. Upcoming product categories will include body care, grooming tools, and more—continuing our mission to meet the evolving beauty aspirations of modern India.

Why Us?

We have curated a product portfolio of innovative high quality products that meet all your needs - every day and those special days!

• Quality – Our products come with high-quality ingredients, luxurious texture, innovative formulas and functional and sensible packaging.

• Innovation – it is our fuel, catering to your every need. You dream it and we deliver it. Our R & D and product development team is always at work, with an ear firmly glued to your feedback & inputs.

• Price – Our price points let our consumers play with their choices, fancy and needs - there is something for everyone within the Swiss Beauty Portfolio.

• Safety – All our products are  registered  with CDSCO (Central Drugs Standard Control Organization) for them to be safe for all our users. The highest standard of manufacturing is adhered to using technology and ingredients specially imported from Japan, Taiwan, Italy and Germany.

• Diversity – We celebrate diversity in our colour palettes - each shade is curated for skin-tones that dominate our geographical expanse, complimenting your beauty and highlighting your unique features.