It was our 10th birthday. We were overjoyed to celebrate these 10 Beauty-Full Years of comfortable and long-lasting makeup. In the dynamic world of beauty, We have captured the hearts and minds of our BFFs. With a steadfast commitment to high quality, the brand has consistently delivered beauty solutions that cater to diverse needs and preferences, empowering individuals to express their unique selves through makeup. 

As we celebrate this milestone, let's take a moment to reflect on and be grateful for the incredible journey that has led us to this happy occasion. So raise a glass, grab a virtual piece of cake, and embark on a voyage that unveils where Swiss Beauty's story began.

How it Started: From Thought to Action  

Every successful venture has a story behind its inception, and Swiss Beauty is no exception. It all began ten years ago, when two visionary brothers, Amit and Mohit, laid the foundation of the brand in 2013. 

Amit found a major gap while working in the cosmetic industry. He recognised two types of cosmetic products in the market: ones with premium quality and expensive prices, and others that were affordable but of poor quality. The brand started with the vision of marrying quality with affordability and making good-quality makeup accessible to people at an affordable price. 

Kajal: The Spark that Led to Flame  

The brand made a grand entrance into the beauty world with its first ever launch, the Kajal. The product took the dazzling gaze to new heights and became an instant hit. With its smooth application and long-lasting formula, the Swiss Beauty Kajal set the stage for the brand's subsequent successes.

Expanded its Portfolio 

As the years unfolded, Swiss Beauty expanded its portfolio, welcoming new additions. What started with just one product, kajal, soon blossomed into a brand with over 1600 SKUs catering to diverse beauty needs. From foundations that offer a flawless canvas to lipsticks that bring a smile to your face, blushes that bring a rosy glow to cheeks, eyes that add drama, and many more—all these marvels were crafted with precision and meticulous attention to detail.  

Booming in the Retail Space 

The presence of Swiss Beauty in the retail landscape expanded its reach through strategic partnerships and collaborations, capturing the attention of beauty lovers at more than 11,000 retail doors. The brand was built through word-of-mouth marketing, establishing its stronghold in the cosmetic industry.  

Embracing the Digital Presence 

As the brand’s reputation grew in retail, it decided to step into the digital world. In 2018, the brand was available on E-commerce platforms, creating a seamless shopping experience for users. This move opened a whole new world of opportunities, increased visibility, and forged a direct connection with the customers. The brand launched its own D2C website in 2022, allowing customers to purchase directly from their website. 

A Few First Ever Moves of Swiss Beauty in a Decade 

Onboarded Taapsee Pannu as Brand Ambassador 

Recently, the brand onboarded its first ever Brand Ambassador, Taapsee Pannu. Her captivating persona matches the brand spirit and adds great value to our mission of delivering long-wearing, comfortable, high-quality, yet affordable makeup. From the launch of the teaser to the brand film, the brand gained massive visibility among media channels, meme pages, and audiences. 

First Kiosk 

It all started at Elante, Chandigarh, where our first kiosk stood proudly, marking the beginning of an incredible adventure. 

First OOH Campaign 

For the first time in a decade, the brand has done an OOH campaign. The offline marketing campaign, with hoarding, was popping up across India, and the engagement received was overwhelming.

Conclusion

A lot brewed in between these 10 Beauty-Full Years which resulted in shaping the brand to a new level. For a decade, the brand has built a reputation for providing makeup that not only looks stunning but also feels comfortable to wear. It has also managed to maintain an affordable price point, making makeup accessible to a wider audience.

A lot brewed in between these 10 Beauty-Full Years which resulted in shaping the brand to a new level. For a decade, the brand has built a reputation for providing makeup that not only looks stunning but also feels comfortable to wear. It has also managed to maintain an affordable price point, making makeup accessible to a wider audience.