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      about

      India’s fastest-growing beauty and cosmetics brand, SWISS BEAUTY aims to be every makeup lover’s BFF. With a deep understanding of Indian beauty needs, the brand integrates international cosmetic standards to create products that are innovative, long-wearing, and comfortable. Celebrating the uniqueness and individuality of every Indian, our brand offers high-performance, game-changing products that cater to diverse Indian skin tones and styles. We believe makeup is for everyone and embrace the bold, expressive spirit of the Indian consumer—unstoppable, unique, and fiercely confident. Founded in 2013 by Mr. Amit Goyal and Mr. Mohit Goyal, the brand quickly rose to become a household name in Indian beauty. Rooted in innovation and guided by global quality benchmarks, we are committed to creating products that are affordable, inclusive, and made for Indian consumers. In the coming years, the brand aims to further strengthen its leadership in the color cosmetics space while expanding into premium and professional segments. Upcoming product categories will include body care, grooming tools, and more—continuing our mission to meet the evolving beauty aspirations of modern India.

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